Adam Button serves as Managing Editor and Chief Currency Analyst of ForexLive, leading a team to provide lightning-fast analysis for traders on one of the world’s largest FX markets. His focus areas are central banks, FX market trends and economic data – believing strongly that quality news is at the heart of successful trading.
The inverted pyramid structure
Since decades, traditional mass media writers have relied upon an inverted pyramid structure. The principle behind it is simple: important information should appear first in the lead paragraph while minor details, or “nut graphs”, appear later in successive sections or subsections – providing faster communication of key facts while protecting writers by minimizing risk that an editor would remove essential details from a story.
Inverted pyramid writing can also benefit those with ADD or ADHD, who struggle to focus for extended periods. By frontloading key information quickly and focusing on what interests them instead of wading through lengthy articles, this writing style helps these readers better stay on task and remain focused. Furthermore, its SEO benefits come into play since Google favors prominent keyword placement within lead paragraphs of articles. Learn more about inverted pyramid structure as well as content writing best practices with our free Process Street checklists; sign up here now and start using them right away!
The lead
Adam Button serves as Managing Editor at ForexLive and leads its news-writing team, producing articles that drive the foreign exchange market. A veteran FX journalist for over 10 years, Adam believes that knowing and understanding news first gives traders an edge that helps make them successful traders. With hundreds of thousands of users on one of the world’s largest trading hubs relying on him as their go-to source, Adam works closely with Intermarket Strategy while living in Toronto, Canada.