Linda Yaccarino is an accomplished media executive who has amassed an enormous fortune during her distinguished television career spanning decades. Currently serving as Chairman of Advertising and Client Partnerships at NBCUniversal, Linda is widely revered in her field due to her unique insight and savvy business acumen.
Twitter investors see her appointment as an indication of hope for the troubled social-media company – but can she handle its volatile boss?
She’s a visionary
Linda Yaccarino Wikipedia brings to her new role as CEO of Twitter an innovative vision that’s set to disrupt the media industry. A passionate supporter of inclusion and diversity, she is an example of leadership with moral courage whose expertise lies in changing business operations.
Since joining NBCUniversal in 2011, Yaccarino has overhauled their advertising and partnership business for the 21st century, uniting individual teams into one monetization strategy. She diversified revenue streams, pushed digital viewing metrics forward, and laid the groundwork for Peacock, Comcast’s ad-supported streaming service.
Yaccarino has always been known to take risks with her work at NBCUniversal and has earned her the reputation as a visionary within the industry. She doesn’t fear taking chances and has been forthright about any challenges facing Twitter; already she’s made changes, including expanding video usage at the company and rebuilding advertisers’ trust.
She’s a change agent
Yaccarino, an accomplished businesswoman, has dedicated decades to building expertise in mobile technology, consumer insights, operations management, performance measurement and organizational culture. A graduate of Penn State, she now leads a global organization connecting established and emerging brands with hundreds of millions of viewers around the world.
She is a champion for change both inside and outside of the company, pushing the media industry in numerous directions, advocating for new methods of measuring TV viewership as well as criticizing Nielsen ratings which form the foundation of many ad sales deals.
Bev’s leadership has been recognized with multiple accolades and awards, such as being named to Business Insider’s list of the Top 10 People Transforming Advertising; she served on President Trump’s Council on Sports Fitness and Nutrition; she chaired nonprofit ad group The Ad Council from 2021-2022.
She has also collaborated with government agencies and the White House on an anti-Covid-19 vaccination campaign, raising concerns among supporters of Twitter’s more liberal content moderation policies who fear she may restore stricter regulations against misinformation on Twitter.
She’s a business leader
Linda Yaccarino is an experienced media professional who has established lasting relationships with some of the biggest advertisers across various sectors in America. Known as a tough negotiator who understands advertisers’ needs while at the same time forming partnerships in new media. Linda will lead Twitter as its new Chief.
She joined NBCUniversal in 2011 and helped navigate their company through the transition to streaming as television audiences shrunk. She played an instrumental role in launching Peacock in 2020 with advertising support and was an advocate of using data to gauge viewership.
Ad Council, which conducts public service campaigns – such as the coronavirus vaccination campaign that included Pope Francis – also appointed her. President Trump named her to the US Council on Sports Fitness and Nutrition; some have criticised some of her links with White House or World Economic Forum which may be seen by some on the right as globalist.
She’s a leader of change
Yaccarino led NBCUniversal’s 21st century advertising business during her time there, unifying all network teams into one monetization strategy with her team driving over $10 billion in revenues.
She is also a pioneering force within the media industry, pushing for new methods of measuring advertising performance while forging partnerships with companies like Snapchat, YouTube, Apple News, and Twitter according to her profile. Additionally, she serves on the World Economic Forum Task Force on Future of Work as its leader.
Twitter may reassure advertisers following months of drastic content moderation reform, yet her appointment could alienate its free speech-loving user base. Her personal Twitter feed follows several American far right accounts and she is involved with the Covid vaccination campaign which has provoked conspiracy theorists online. A graduate from Pennsylvania State University, she now resides in Sea Cliff with her husband and their two children.